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Passbook is a great innovation, and it’s spreading because platforms like Passdock exist to create, deploy and manage the passes.
It’s happening this way because there are only a few companies that create proprietary applications to complement their business with Passbook.
As we already know, the initial creation of a pass is far from simple, and that’s all the more reason to manage the entire Passbook ecosystem in the easiest and most economic way using the Passdock platform.
Passdock can provide all the tools, as well as proper guidance, for any company that wants to take a leading role in the new Passbook era.
However, small businesses that don’t possess the necessary scanning technologies have no need to worry.
Currently, customers’ passes can be read via an Apple device, such as an iPad. In addition, Passdock enables merchants to be provided with customised solutions for every type of business.
Companies don’t need cloud servers or sophisticated devices to read the codes on the passes; they just need to start creating custom passes with their own brand using the Passdock API.
The entire Passdock ecosystem has been specially designed to allow anyone to create, manage and distribute electronic passes which, as a result of the PassWallet application, are not only readable on iOS, but also on Android.
The credibility and reputation of any company that uses this type of service will increase markedly as a result of the customer’s perception of the added value brought about by the reception of updates in real time and the convenience he experiences when accessing the service; all without having his privacy compromised in any way.
Through the intuitive and convenient service of the API, Passdock allows you to manage the upgrade of thousands of passes with just one click. In a similar manner, it allows you to send push notifications on a selection of passes that are distributed to customers (for example, a discount promotion) and viewed by them in real time. With the benefit of geolocation, each customer will then see the appearance (if he has specified that in the settings of the pass) of the ticket of the store he has just entered or just passed, enabling him to take advantage of important opportunities.
The creation of Passbook passes is only the first step towards a new era of mobile commerce, becoming ever more widespread as more players choose Passdock as a partner.
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