Customer Care, evolved
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Passbook just keeps on hitting the headlines! The new version of the Apple Store gift cards has been made compatible with Passbook to make a Christmas in the name of Apple a reality. Also, with the release of iOS 6 Beta 2, the Passbook app is now presented with a new, colourful welcome screen. Mobile marketing with Passbook is becoming increasingly popular among large firms, and with the ability to create unlimited free passes offered by Passdock, it will soon spread to even the smallest of businesses.
Passes are the best way to conduct campaigns for customers, because of their ability to be updated remotely and present messages to the users. In addition, the Passdock platform gives you the ability to create dynamic campaigns with follow up messages in conjunction with information about how to redeem the passes. By design nobody can know if a Pass has been redeemed without traking points of sale interactions. Infact the 2D code (QR or others) can be scanned or photographed with any device and there isn’t any way to know that.
Combining data from Passdock Analytics with data from the point of sales, you are able to close the circle and evaluate how a campaign is doing. Passbook is designed to let you send messages to any customer at any time with a push notification.
The Pass can be forced to update itself remotely and if one or more values in the Pass are changed, a message can appear on the lock screen and in Notification Center.
While there is no doubt that using passes from Passbook is a really good way to keep in touch with your customers, you must be aware that every user has the choice to opt in or out of messages and notifications, so you must avoid any suspicion that you are trying to abuse or spam them. Use Passbook wisely to obtain the best results for both you and your customers. It’s a great way to build consumer loyalty and keep them coming back for more.
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