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How to boost your digital marketing couponing on mobile with Passbook

Written by matteo. Posted in Digital Marketing

Make 2013 the year when you really come to terms with digital marketing.

The world is changing fast, and with it the ways of promoting your business. It’s no longer enough to stay with the tried and trusted methods of yesteryear if you want to keep up with, and even forge ahead of, the competition. ‘Innovate or die’ is the cry as we march forward into a brave new year.
One of the best promotional strategies to adopt is that of featuring coupons on mobile phones.
Yes, you read that correctly: coupons on mobile phones. It might sound as if it’s beyond the means and capabilities of your company, but because of Passdock and other similar services, it is one of the many new promotional strategies that you can adopt today.
Passdock provides everything you need to enable you to create Passbook passes that can then be utilised to promote your business to existing customers. On the most basic level, a Passbook pass can be a direct replacement for a money-off coupon or a one-off special offer that is normally issued on paper and redeemed the next time the customer enters the store.
Taking things to a more advanced level, the passes can be personalised and issued to customers when they are near the store, or round about the time when they usually go shopping for particular items. Those items can be made more price-attractive to the customers to ensure that they choose your store and nobody else’s. Furthermore, related products can be flagged at preferential rates, or promoted via the passes.
For example, if you run a small supermarket, it can be a fight to keep your customers’ loyalty, so if you can check out what they purchase every week, you can become very knowledgeable about their eating habits and offer them tempting promotions to come to your store. At the same time, you can supply them with recipe and meal ideas containing ingredients that you stock and that you know they would like, using information gleaned from your acquired database of their shopping habits.
The issuing of coupons and information via Passbook passes keeps your customers abreast of what is happening in your shop. It enables you to communicate with them on a one-to-one level, creating a new dynamic of care, trust and friendship between the business and the client.
People like to feel wanted and special, and a sure-fire way to do that is to talk to them individually, not en masse, as has been the case in the past with mass-produced paper coupons and information leaflets.
Gain your customers’ trust and loyalty by showing them that they are not just numbers.

Show them that they are individuals whose custom you cherish.

Using Passbook passes can change the way you do business, and used wisely, they can help your business to not only survive in these tough trading times, but also to thrive and prosper, as you move up to the next level through the utilisation of a modern mobile marketing strategy.


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Comments (2)

  • Blog Passdock » How to create new mobile marketing strategies with Passbook

    […] Promotional strategies are the lifeblood of any business, and as the world becomes more technologically orientated, so those promotional strategies are changing in order to keep pace with the demands of the new marketing opportunities. Businesses that want to push ahead in the modern world are increasingly turning to mobile marketing tools to communicate with their customers on the move. Any business that fails to pay heed to these new developments and neglects to incorporate them into their promotional strategies is more than likely going to struggle to survive. […]


  • Blog Passdock » Mobile marketing with the use of Passbook

    […] Another good feature of Passbook app is that it can be linked to a user’s GPS location especially when in certain areas. A reminder will automatically pop up onto the screen informing users that they have a gift card from a certain store or shop. Bigger businesses have also profited from Passbook app. For instance the American Airlines reported that downloads of their app, which launched on the same day as Passbook, increased dramatically only after 10 days of its launching. It has also been credited with bringing the airline an additional one million downloads. Businesses and app makers have to ensure users know that the app is Passbook-enabled and have to see to it that they understand the system: how to set up a pass and use it. With some apps, creating a pass might involve several steps, which some users might find confusing. All in all, Passdock remains the fastest service around. It helps in creating the most customizable and functional passes for Passbook. The new app by Apple comes in hand with a new iOS 6 (mobile operating system) and can serve as a “digital wallet”. It enables compiling the apps created individual’s interactive documents together; from the system applications or from the App Store. This makes possible creation of an electronic coupon, a digital voucher or an electronic ticket, which can be used most effectively in a marketing campaign. For the innovative companies and businesses, Passdock comes with numerous opportunities which business men/women can use to reach their customers and develop creative promotional strategies. […]


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