Customer Care, evolved
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The world is changing fast, and with it the ways of promoting your business. It’s no longer enough to stay with the tried and trusted methods of yesteryear if you want to keep up with, and even forge ahead of, the competition. ‘Innovate or die’ is the cry as we march forward into a brave new year.
One of the best promotional strategies to adopt is that of featuring coupons on mobile phones.
Yes, you read that correctly: coupons on mobile phones. It might sound as if it’s beyond the means and capabilities of your company, but because of Passdock and other similar services, it is one of the many new promotional strategies that you can adopt today.
Passdock provides everything you need to enable you to create Passbook passes that can then be utilised to promote your business to existing customers. On the most basic level, a Passbook pass can be a direct replacement for a money-off coupon or a one-off special offer that is normally issued on paper and redeemed the next time the customer enters the store.
Taking things to a more advanced level, the passes can be personalised and issued to customers when they are near the store, or round about the time when they usually go shopping for particular items. Those items can be made more price-attractive to the customers to ensure that they choose your store and nobody else’s. Furthermore, related products can be flagged at preferential rates, or promoted via the passes.
For example, if you run a small supermarket, it can be a fight to keep your customers’ loyalty, so if you can check out what they purchase every week, you can become very knowledgeable about their eating habits and offer them tempting promotions to come to your store. At the same time, you can supply them with recipe and meal ideas containing ingredients that you stock and that you know they would like, using information gleaned from your acquired database of their shopping habits.
The issuing of coupons and information via Passbook passes keeps your customers abreast of what is happening in your shop. It enables you to communicate with them on a one-to-one level, creating a new dynamic of care, trust and friendship between the business and the client.
People like to feel wanted and special, and a sure-fire way to do that is to talk to them individually, not en masse, as has been the case in the past with mass-produced paper coupons and information leaflets.
Gain your customers’ trust and loyalty by showing them that they are not just numbers.
Using Passbook passes can change the way you do business, and used wisely, they can help your business to not only survive in these tough trading times, but also to thrive and prosper, as you move up to the next level through the utilisation of a modern mobile marketing strategy.
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