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Great expectations are flaring with the release of iOS 6 and in particular Passbook: the new application that bases its appeal on the creation of digital passes.
Colorful passes and their functionality are awaited both by consumers – in order to finally leave the mountains of paper cards – and businesses, which have become aware of the possibility to start new highly profitable and targeted marketing strategies.
But not everyone knows that to create a pass you need API.
An API (Application Programming Interface) is a tool that a company makes available to other sites, applications or devices allowing them to access the code that activates certain features of its products or services. In short, it comprises a series of instructions that enable interaction between two programs.
Passbook on the other hand is an app that stores digital versions of many different passes. Therefore it needs a channel through which passes are created, distributed and updated, or an API. So how can you generate Passbook coupons, cards, vouchers, tickets, or gift cards?
You must first understand that Apple is simply providing the app for you to accumulate certain items. You have to come across the right API to in effect produce and generate passes accessible via Passbook. And at this point, the Passdock service comes into play with its easy-to-use API and highly professional support with regards to the service of developers and companies.
The APIs contain the information that Passbook uses to communicate with the outside world, with its own language which in turn makes its functionality possible. They are very important because through them the product is received on applications, browsers, various software and mobile devices.
But APIs are not only a way to access the initial product, they are also a useful means for developers to extend and improve it according to their needs.
Thanks to the API for Passbook, everyone can add new functions to the original pass and create other more profiled and useful ones to their business. An API is the picture of how a particular service works. It stimulates innovation and creates new ways to use the service and add additional features to the initial version.
With the Passdock system, developers have the access to a service on the cutting edge for the generation, management and distribution of Passbook passes, complete with real-time preview and differentiated templates for each category of pass. Why invest time and money when you can use a Passbook passes generator complete and functional in every facet?
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