Samsung announced its new Samsung Wallet app at the Mobile World Congress (MWC) event in Barcelona, Spain on February 27. From March 7, the API has been made available to selected partners. Other developers are being invited to apply for access on Samsung’s developer website. Samsung says that the full launch of the API is slated for ...

Since the launch of Apple’s Passbook app there have been many different and imaginative uses of the system. Applications like airline ticketing, loyalty cards and discount vouchers have all made creative use of the technology but perhaps Passbook event tickets are at the center of the whole Passbook ecosystem. Electronic Passbook tickets of course are ...

The world has been waiting a long time to adopt the elusive digital wallet but with the release of Apple’s Passbook digital ticketing app in iOS 6 last September it has suddenly developed a whole lot more traction. It is easy to see why. Anyone who has scrambled around frantically trying to find their boarding ...

Today, when it comes to web marketing promotional strategies and mobile marketing in particular, most companies have realized just how essential it is for the growth of their businesses. While there are several mobile apps in the market, the new Passbook app is one that has in recent times shown remarkable growth among the mobile ...

Promotional strategies are the lifeblood of any business, and as the world becomes more technologically orientated, so those promotional strategies are changing in order to keep pace with the demands of the new marketing opportunities. Businesses that want to push ahead in the modern world are increasingly turning to mobile marketing tools to communicate with ...